''L'Increvable'', 1959 - art by George Kerfyser
by Movie World Posters
Title
''L'Increvable'', 1959 - art by George Kerfyser
Artist
Movie World Posters
Medium
Mixed Media - Vintage Movie Poster
Description
A vintage French movie poster of ''L'Increvable'', released in 1959, is a French comedy directed by Jean Boyer. The story revolves around Augustin Robustal and his wife Lilane, who run a riverside café named "Au joyeux gardon." Despite the establishment's appealing name, which translates to "the happy roach" (a type of fish), their business is unfortunately struggling. The café is almost deserted, save for four loyal patrons: Francis, a garage owner; Pivois, a man with a modest income; Loulou, a radio technician; and Boudoux, an undertaker.
The film features a medley of songs by the special guest star Line Renaud, who plays the role of the café owner's wife. An intriguing subplot involves Hippolyte, a waiter portrayed by Darry Cowl, who is deeply in love with her. His affection is so strong that he takes out a life insurance policy in her favor, leading to a series of comedic and unexpected events.
Jean Boyer, who also contributed to the screenplay along with Henri Torrès and Jacques Vilfrid, crafted this narrative based on a story by Robert Goffin. The movie was produced by Les Films du Cyclope and showcases black-and-white cinematography by Charles Suin, with music composed by Louis Gasté.
About the artist:
George Kerfyser (1923 Paris, France–2001 Sisteron, France) was a leading French movie poster designer.
With a talent early in his life for drawing and painting, he studied art at the Ecole des Arts Decoratifs in Paris. After graduation, he began getting commissions to design movie posters. His style and technical ability caught the attention of leading film studios in France. As a result, he became the Artistic Director at Columbia Pictures. He designed a number of their posters for major films, including "Bridge on the River Kwai" (1957) and "Lawrence of Arabia" (1963).
Kerfyser's use of colors gives a distinct, recognizable impression. The backgrounds are not crowded with scenes and characters but essential and straightforward. They are characterized by plain uniformly spread colors. Blues, azures, greens, occasionally grays, and reds compose a mosaic of colors in wonderfully cool tones.
Among the characteristics of his style was its versatility, using a variety of designs and techniques he felt were appropriate for the type of film. He also used solid colors running to the edges of his posters. In addition, he made unique typography or hand lettering a central feature.
The characters created by Kerfyser stand out against these colored backgrounds. They often contrast figures with marked outlines, black and evocative in their sometimes realistic, sometimes caricatured style. The modernity of Kerfyser's posters is palpable: they seem like unique covers of contemporary graphic novels.
In his later years, he worked with the Cannes film festival, helping it organize events.
Search "Kerfyser" to see more of his art.
Uploaded
January 31st, 2022
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